Wella Koleston Intense Hair Color In 307/11 Deep Ash Medium Blonde Delivers A Cool-Toned Medium Blonde Shade Enriched With Deep Ash Undertones For A Refined And Modern Finish. This Advanced Formula Is Designed To Neutralize Unwanted Warmth And Brassiness, Leaving Hair With A Clean, Balanced Tone. It Provides Even Color Distribution And Reliable Grey Coverage, Ensuring A Smooth And Uniform Result From Root To Tip. The Deep Ash Pigments Enhance Depth And Dimension, Creating A Natural Yet Sophisticated Look. Enriched With Conditioning Ingredients, It Helps Maintain Hair Softness, Shine, And Manageability Throughout The Coloring Process. The Creamy Consistency Ensures Easy Application And Consistent Performance.