Vi'da New York Matte Matters Lipstick in 301 Citrus Crush delivers a burst of fresh, energising colour. This vibrant coral-orange shade captures the essence of summer citrus, offering a bold yet wearable hue that flatters a variety of skin tones. The matte formula provides intense pigmentation and a smooth, even application that transforms lips into a captivating focal point.

Perfect for outdoor events, festivals, or whenever you want to channel sunny, optimistic energy, Citrus Crush brings instant brightness to your look. The lightweight texture feels comfortable on lips without the tightness or dryness typical of matte finishes. Long-lasting and transfer-resistant, it maintains its brilliant colour through hours of wear, ensuring you stay fresh and vibrant from day to night.