Rimmel Lasting Finish Lipstick in 170 Alarm (4g) is a bold, vibrant red lipstick that delivers a striking color with a smooth, creamy texture. This long-lasting formula ensures up to 8 hours of wear, making it ideal for all-day events or nights out. The rich, intense red shade instantly adds drama to any look, leaving your lips looking full and defined. Infused with moisturizing ingredients, it helps keep lips soft and hydrated, preventing any dryness or discomfort.