Lively Violet from Maybelline New York Color Show Matte Lipstick is a fresh and trendy shade. Developed with mute tones of mauve, brown, pink and red mixed together, it makes up an ideal pale-violet shade. The formula of Color Show Matte Lipsticks is filled with intense hydrating properties that help the lips stay moist and naturally fresh. The lipstick itself has a soft and non-sticky texture that feels easy on the lips during application. The color stays intense and does not fade away too soon even if exposed to humidity and heat. This shade can suit medium to darker skin tones the most.