Max Factor Colour Elixir Soft Matte Liquid Lipstick in 030 Crushed Ruby delivers a bold, deep berry-red hue with a luxurious soft matte finish. The lightweight liquid formula glides on effortlessly, providing intense, even colour in one stroke. Perfect for making a statement at evening events, parties, or special occasions, this dramatic shade flatters a variety of skin tones and adds instant glamour to any look.

Designed for all-day comfort, the formula stays put for hours without drying out or feathering, ensuring your lips remain soft and smooth. Its non-sticky texture makes it easy to wear confidently, whether you're dining out or dancing the night away. This striking crushed ruby tone is a must-have for those who love a daring, sophisticated lip.