L'Oreal Elvive Colour Protect Protecting Shampoo is designed to extend the life and vibrancy of colour-treated hair. Enriched with UV filters and protective ingredients, it shields hair from environmental aggressors that cause colour fade and dullness. The gentle cleansing formula removes impurities and build-up without stripping away precious colour or natural oils.

With every wash, it nourishes and strengthens hair, leaving it feeling soft, smooth, and radiant. The result is hair that looks freshly coloured for longer, with improved manageability and shine. Suitable for all colour-treated hair types, this shampoo is an essential step in maintaining salon-quality results at home.