Keune Color Chameleon Intense Direct Dye in Blue is a semi-permanent colour designed for those seeking a striking, fashion-forward blue shade without commitment. This direct dye formula requires no mixing or developer, making application straightforward and allowing the vibrant pigment to deposit colour evenly on pre-lightened or blonde hair.

The 60ml tube delivers intense, eye-catching colour that gradually fades over 4–6 weeks of washing, making it ideal for temporary transformations, creative styles, or seasonal colour experimentation. Best results appear on lighter hair bases; the deeper the base colour, the more subtle the blue tone will appear.