Colgate Cushion Clean Kids Toothbrush Features An Ultra-Soft Brush Design Intended For Children'S Everyday Oral Care. The Soft Bristles Provide A Gentler Brushing Feel For Young Users, While The Cushion-Clean Style Is Designed Around Comfortable Contact During Brushing. Its Child-Focused Format Makes It A Useful Option For Establishing A Regular Brushing Routine And Helping Children Clean Their Teeth Without The Harsher Feel Of Firm Bristles. The Simple Toothbrush Design Fits Easily Into A Child'S Bathroom Essentials.