CHI Color Express Permanent Cream Hair Color in Medium Blonde offers a balanced, neutral blonde that flatters most complexions and works seamlessly with various fashion colours. Formulated without ammonia and infused with conditioning glycerin, it colours hair while maintaining softness and shine. This versatile shade is ideal for those seeking a classic blonde with natural movement, whether for complete coverage or subtle highlighting effects.

Apply the creamy formula to damp hair in even sections, ensuring saturation from roots to ends. Process for the recommended duration, checking results during development to achieve your preferred intensity. The permanent colour formula creates a lasting finish that resists fading and maintains its neutral, flattering tone through regular washing, styling, and sun exposure.