CHI Color Express Permanent Cream Hair Color in Light Ash Brown delivers a sophisticated, cool-toned brown with subtle grey-neutralising properties. The ammonia-free formulation, enriched with glycerin, minimises damage to the hair cuticle while ensuring deep colour penetration. This shade flatters cool skin undertones and works beautifully on naturally light to medium brown hair seeking subtle enhancement or tonal adjustment.

Apply the cream to clean, dry hair in sections, processing for the recommended time to achieve your desired depth and richness. The permanent formula bonds with the hair structure, offering excellent colour longevity and fade resistance. Weekly colour-safe shampoo and conditioning treatments will help maintain the cool ash tones and keep your hair healthy and vibrant.