CHI Color Express Permanent Cream Hair Color in X5A Medium Ash Brown is an ammonia-free colour formula that delivers rich, lasting results while protecting hair health. The cool-toned ash brown shade suits a range of skin tones, offering a neutral, flattering look that does not appear brassy or overly warm. Glycerin incorporated into the cream base conditions hair during processing, helping to maintain softness and shine even after colour treatment.

This 85g permanent colour cream develops with a compatible developer for full, even coverage on shoulder-length and longer hair. Apply section by section, starting from the roots where colour develops fastest, and process according to desired depth. The ammonia-free formula makes the colouring process more pleasant with minimal harsh odour, while delivering a sophisticated, long-lasting colour that holds vibrancy through multiple shampoos.