Bourjois Rouge Edition Velvet Lipstick in 18 It's Redding Men is the ultimate power red for those who love timeless glamour. This luxurious velvet matte formula delivers rich, vibrant colour in one effortless swipe, making it the perfect choice for both everyday confidence and special occasions. The shade flatters all skin tones, adding instant polish and sophistication to any look.

Designed for all-day wear, it offers a transfer-proof finish that won't fade, smudge, or require constant touch-ups. The lightweight texture ensures lips stay comfortable and soft without feeling tight or dry. Whether you're dressing up for an event or adding a bold statement to your daily routine, this classic red never goes out of style.