Everyday styling can wear and tear hair, leaving them weak and prone to breakage. Herbal Essences Luscious Strength Honey I'M Strong Shampoo is carefully crafted to help repair and heal damaged and dry hair. The formula contains the richness of honey that cleanses, helps strengthen hair and prevent hair loss. It works to strengthen the hair from roots to avoid future breakage. By restoring their nutrient and moisture levels, it gives your hair a youthful appearance. It also protects the outer layer of hair from losing their natural silkiness.